In 2017, Professor Jimmy Choo OBE joined THE ATELIER as design director and creative director, which made its debut at Shanghai Fashion Week with the collection “The Atelier· The Stars” which won a good reputation.
Professor Jimmy Choo OBE is a world-famous designer who designed for the late British Princess Diana among other famous women that loved his brand.
In 2015, this talented and ingenious international shoe master, began to turn his attention to wedding dresses. In his view, a wedding dress is more than just a piece of clothing. A wedding dress actually carries the dreams of every girl, the desire for love, and the expectation of their own wedding and future life. And this concept and idea fully coincides with the concept of the Haute Couture craftsmanship that THE ATELIER has always held.
This is how the collaboration between Professor Jimmy Choo OBE and The Atelier started, creating a fusion of wedding culture around the world. THE ATELIER Studio, with its international vision and background, has always inspired the beautiful vision of an elegant bride, remembering the goddess of Athens, or the gorgeous French, romantic and traditional elegance, or the American avant-garde.